Having entered into this era, we are all surrounded by digital stuff. Even the photo-frame has now turned digital. Not even an hour passes by that we are able to sit without gadgets.
According to a survey, an average user checks his phone between 5-8 times per hour. What massive number is that! It wouldn’t be wrong to call us “Digital Generation”. From weighted tasks like business purchases to petty tasks like flight booking and looking around spaces to explore, everything has turned digital.
Businesses have had both, ease of expansion and difficulty because of competition. The restaurant sector sees undoubtedly one of the most trivial challenges to keep its customer base intact.
To combat this, the strategy must also be competent in 2021.
The AdCode Facts
It has been estimated, restaurants with a Google Rating of 4+ Stars, are likely to get more footfall.
- 75% of customers access food menu prior to visiting the restaurant
- 40% of customers seek restaurant information online
- Check-ins to restaurants contribute to 15% sales increment
How does Digital Marketing benefit Restaurants? Here’s how it does:-
Food is a product that has many worries building around it, like, if its good and hygienic etc. To cater to this customer’s thought process, it’s essential to build your Brand Identity.
People trust food which is served by Brands. Like McDonald’s and Burger King are chains that have the least quality complains registered, reason being, their identity. Position your brand as a trustworthy enterprise and build Digital presence to address customer grievances.
When people like the food of a certain place, they become advocates of that place. They Check-In on their social media accounts and tag their friends. This builds the business’s online presence in the community and the business name now starts turning into a BRAND.
Creating a Facebook Business Page and Instagram Page to collect feedback is one of the best options to optimize your presence online. Feedback has a very deep impact on the viewer and if found positive it can surely turn the viewer into a potential customer.
Tip- 50% of people tend to visit the place which is recommended to them by their known.
Engage with Photos and Content
Food photos have the potential to increase the appetite of the viewer. When restaurants make pages and join local pages of the city and push content over & over to the followers, it keeps them reminded of the good memories they have with the restaurant and encourages them to visit repeatedly.
Offers and Promotions
The best way to promote your offers is to build forums online and post your offers. You can even promote your upcoming food fest which has 50% off. You just need to create a poll on Facebook and when someone clicks on I am interested/ I am going, it induces their community to hop-on too. Agiza24, Piki, Yamee and etc. Are also good platforms to get your businesses registered for an increase in sales.
Bonus – Google My Business
Google My Business is one of the most essential tools for your business to garner customer faith. It has the potential to take customer feedback, provide insight into business strength and key specialties.
It allows the user to know if the business is liked by the people and if it’s trending in the market.
And it’s the best tool to optimize for building your online presence. It also affects the “things to explore” feature in Google Maps.
At, BraiWeb Technologies, we have the best solution for optimizing your Business Account and getting you online in no time, just like we have done for plenty of other businesses. Connect with us to know more.